Tata Nano car worth Rs 22 crore- FACTS
Ratan Tata unveils the Rs 22-crore Nano
Tata Motors on Monday unveiled the Goldplus Nano - a one-off showpiece version that sees 'the People's Car' encased in 80 kg of 22 carat gold, 15 kg of sliver and 10,000 semi-precious and precious stones, including rubies and pearls.
Tata Nano, sells in showrooms for about $3,000. At its current price - $1,819 per troy ounce - the gold alone adds $4.68 million.But, it's not for sale - the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company, an official said.
Aston Martin decided to top that by bringing in the super exclusive One-77 at a mind boggling price of 20 crores. Tata Motors decided to top Aston Martin (ahem!) by converting the cheapest car in India into the most expensive one. Ironically, this Tata Nano is the most expensive car in India.
The Goldplus Nano Car is billed as the world's first ever gold jewellery car and celebrates the 5,000 years of jewellery making industry in India.
Goldplus Nano car is used for promotional activities across Goldplus showrooms at 29 locations around the country
Check out more images of Goldplus Tata Nano:
2 comments:
According to me its just a publicity stunt to gain more coverage.This idea is totally absurd as on the grounds of performance and specifications,Nano doesn't count in the race.Tata Nano Wheels wobbles sometime and its one of the common problem faced by its users.
According to me its just a publicity stunt to gain more coverage.This idea is totally absurd as on the grounds of performance and specifications,Nano doesn't count in the race.Tata Nano Wheels wobbles sometime and its one of the common problem faced by its users.
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