Facts behind Nike Logo!

The creator of the NIKE Swoosh symbol was only paid $35 for the design.

Carolyn Davidson

 Carolyn Davidson is a graphic designer best known as the creator of the Nike "swoosh".

Davidson designed the swoosh in 1971 while a graphic design student at Portland State University. Phil Knight, who was teaching an accounting class at the university, noticed Davidson working on an assignment, and asked her to do some work for what was then Blue Ribbon Sports, Inc. Needing to choose a logo in order to meet looming production deadlines, Knight settled on the swoosh, after rejecting various other designs. At the time, he stated of the logo, "I don't love it, but it will grow on me."

For her services, she billed the company $35. The swoosh became an instantly-recognizable insignia for Nike around the world, and Davidson continued working for what is now Nike, Inc. Eventually, the design demands of the company grew beyond one person's capacity, and she turned over her duties to Nike's new advertising agency.

Although Davidson left Nike in September 1983, Knight invited her to a company lunch. There, he presented her with a diamond ring engraved with the swoosh, and an undisclosed amount of Nike stock. Of the gift, Davidson says, "this was something rather special for Phil to do, because I originally billed him and he paid that invoice."

Davidson retired in 2000, and now engages in hobbies and volunteer work, including weekly duties at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center.

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